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Google cares deeply about the indexed age of both your site and its content. A brand new site that’s a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Today, smartphone usage is so huge
Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your
The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Use a directory structure that organizes your content
As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to
Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists
If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from
Google cares deeply about the indexed age of both your site and its content. A brand new site that’s a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. First and foremost, the content on
It’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to
Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Domain to page relevancy means the page linking to your website is relevant to
Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Ranking potential is an assessment of where you can realistically hope to get your rankings
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