As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Without considering a search engine user’s intent, you will attract too much unqualified traffic. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has.
A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. No doubt over recent months, you would have noticed in SERP’s (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images.
Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Contextual link building is the quickest way to boost your site’s search performance.
SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Gaz Hall, an SEO Expert from the UK, said: “If you are focused on a local market, it is also important to get connected with local businesses and organizations.”
Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.