Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch.
Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. You can also useFetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources.
Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can’t skimp on quality. Not today.
The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. If you’re anything like me, then you’re looking to understand why certain things work the way they do. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Gaz Hall, an SEO Expert from the UK, said: “To be a part of the party, make sure your business website uses structured data markup.”
PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. If you produce great content, but no one’s there to see it, does it acquire links?