BlackMilk Clothing has developed into a spectacular, distinctive global fashion brand. Products made by BlackMilk are created in Australia at their headquarters in Brisbane. In addition, the company has worked closely with a number of well-known brands, including Harry Potter, Barbie, Pokémon, and The Legend of Zelda. While BlackMilk still supplies to over 200 countries from a single commerce platform and has famous admirers like Beyonce, half of its devoted clients are from Australia. BlackMilk’s Tutankhamun bodysuits were worn by Beyoncé’s dancers during her Coachella Music & Arts Festival headlining performance. The relationship between Balance Internet and BlackMilk began several years ago when Balance took over management of the company’s Magento Commerce platform.
Since then, the productive partnership has advanced, with the most recent project being the creation of a high-performance PWA headless commerce solution to improve the user experience. BlackMilk wanted to provide the best app-like experience across all devices and develop a solution potent enough to meet their astronomically high traffic demands, such as the Pokémon collection, which sold out entirely within the first hour, or The Legend of Zelda drop, which saw 4.5k concurrent users on the website. BlackMilk has a whole cross-functional staff specifically committed to dealing with traffic spikes from each new release because significant campaigns are such an integral part of the digital experience; the answer had to be ninja quick.

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